Beyond the Ribbon: Keeping the Conversation Going All Year Long
Red Ribbon Week may be celebrated in October, but the commitment to prevention continues every day.
Each year, National Red Ribbon Week®, observed October 23–31, brings millions of students, families, schools, and communities together to raise awareness about substance use prevention and celebrate healthy, drug-free choices.
This year's theme, “Make a Difference. Be a Hero. Stay Drug Free.™,” reminded us that everyone has the power to make a positive impact through everyday decisions.
As we reflect on the 2026 observance, we are reminded that Red Ribbon Week is more than an annual celebration. It is an opportunity to begin conversations, build meaningful connections, and inspire actions that can continue throughout the year.
At the National Family Partnership (NFP), we believe prevention is most effective when families and communities work together. Through our partnership with Informed Families, also known as the Florida Family Partnership, we help reinforce the importance of prevention beyond Red Ribbon Week and connect families with educational resources and ongoing opportunities to get involved.

Four Campaigns, One Shared Commitment to Prevention
Informed Families works to help children grow up safe, healthy, and drug-free through four universal prevention campaigns: Family Day®, Red Ribbon Week®, Lock Your Meds®, and Safe Homes Smart Parties®.
Together, these campaigns address different aspects of prevention, empowering parents, caregivers, educators, and communities to create environments where young people can thrive.

Family Day®: Building Stronger Family Connections
Prevention begins with connection.
Family Day® encourages families to spend meaningful time together, particularly around the dinner table. Regular family meals and conversations provide opportunities for parents and caregivers to stay connected, listen to their children, and reinforce positive values.
Although Family Day is celebrated nationally in September, its message is relevant throughout the year.
Keep the conversation going: Make family meals a priority when possible, put away distractions, and create opportunities for open, honest conversations.
Explore Family Day resources from Informed Families

Red Ribbon Week®: Inspiring Healthy, Drug-Free Choices
Red Ribbon Week, sponsored nationally by the National Family Partnership, is one of the nation's most recognized substance use prevention campaigns.
Observed annually from October 23–31, it encourages individuals and communities to take a visible stand against drug use while honoring the legacy of DEA Special Agent Enrique “Kiki” Camarena.
But the impact of Red Ribbon Week shouldn't end in October.
Through our partnership with Informed Families, schools and families can access tools, activities, and educational materials that help reinforce prevention messages beyond the national observance.
Keep the conversation going: Encourage healthy decisions, recognize positive role models, and make discussions about substance use prevention part of everyday life.
Explore Red Ribbon Week resources from Informed Families

Lock Your Meds®: Creating Safer Homes
Prevention also means protecting young people from access to medications that could be misused.
Created by the National Family Partnership and promoted throughout Florida by Informed Families, the Lock Your Meds® campaign encourages adults to securely store medications, monitor their supplies, and properly dispose of unused or expired prescriptions.
These simple steps can help reduce opportunities for prescription drug misuse and create safer environments for children and teens.
Keep the conversation going: Review how medications are stored in your home, talk with family members about medication safety, and encourage other adults to take preventive steps.
Explore Lock Your Meds resources from Informed Families

Safe Homes Smart Parties®: Encouraging Safe Celebrations
As children grow, social gatherings and peer relationships become an increasingly important part of their lives.
Safe Homes Smart Parties® encourages parents and caregivers to create alcohol- and drug-free environments for young people while establishing clear expectations around social activities.
Whether it's a birthday party, school celebration, graduation, or holiday gathering, adults have opportunities to lead by example and promote responsible choices.
Keep the conversation going: Communicate with other parents, establish expectations before social gatherings, and encourage fun, substance-free activities.
Explore Safe Homes Smart Parties resources from Informed Families
Turning Awareness Into Year-Round Action
Each of these four campaigns reinforces a shared message: Prevention is not a single event. It's an ongoing commitment.
From strengthening family connections and encouraging drug-free decisions to securing medications and promoting safe celebrations, there are meaningful steps every family can take throughout the year.
The partnership between the National Family Partnership and Informed Families helps connect the national Red Ribbon message with ongoing prevention education, community engagement, and practical resources for families and schools throughout Florida.
By keeping these conversations active beyond October, we can continue building on the momentum of Red Ribbon Week and support healthier futures for our children.
Together, We Can Make a Difference
Red Ribbon Week reminds us of what is possible when families, educators, and communities unite around a common purpose.
As we move into November and beyond, let's continue carrying that message forward.
Whether it's gathering around the dinner table, having an honest conversation about substance use, securing medications, or creating a safe place for young people to celebrate, every positive action matters.
The National Family Partnership is proud to continue advancing substance use prevention and highlighting the work of partners like Informed Families, whose year-round campaigns provide families and communities with meaningful ways to stay involved.
The ribbons may come down after October 31, but the mission continues all year long.
To learn more about the four prevention campaigns, access educational materials, and discover ways to participate, visit www.InformedFamilies.org.
Together, we can make a difference and help children grow up safe, healthy, and drug-free.