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Red Ribbon inspires our kids to Be Happy, Be Brave, Be Drug Free

Red Ribbon Week takes place each year from October 23 through 31st.

Join us in our MISSION to help keep kids drug-free.

 

 

2025 Red Ribbon Week Theme

 

 

Introducing the 2025 Red Ribbon Theme

"Life is a Puzzle, Solve It Drug Free.™" This creative theme, submitted by Cheryl Holsapfel, Digital Art Teacher, and Carter Weinmann from Solon Middle School, symbolizes how every choice fits into the bigger picture. Just like a puzzle coming together, a drug-free lifestyle helps build a stronger, brighter future—one piece at a time.  Read more.

VIEW OUR RED RIBBON THEMED MERCHANDISE »

 

Support healthy, drug free kids

The Red Ribbon Campaign relies on your generosity

For every dollar invested in prevention, $7 are saved in drug-addiction treatment. Join the movement, donate today.

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Red Ribbon Blog

Red Ribbon Movie Mondays:

Lights, camera, action! Join us in celebrating a Drug-Free Life with our latest feature: "Life is a Movie. Film Drug Free!"

Every Monday, we roll out the red carpet to spotlight one of YOU living your best life, without drugs. Show us your star power by sharing a video showcasing what it means to you to live drug-free. Take center stage and let your story shine by completing our survey. The spotlight's on you, and we can't wait to see your blockbuster performance!

 

Take Survey

Grassroot Beginnings

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.  In honor of  Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.  Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.

 

 

Get Involved

Check out our Red Ribbon Week 2025 Planning Guide.

Red Ribbon Merchandise

When you purchase Red Ribbon themed merchandise, you're helping support drug-use prevention efforts nationwide.

Take the Pledge

Take the National Red Ribbon Campaign Pledge now and be a part of the creation of a drug free America.

 

One person can make the difference

The Red Ribbon Campaign serves as a catalyst to mobilize communities, educate youth and encourage participation in drug prevention activities.

Join the movement
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