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Red Ribbon inspires our kids to Be Happy, Be Brave, Be Drug Free

Red Ribbon Week® takes place each year from October 23 through 31st.

Join us in our MISSION to help keep kids drug-free.

 

 

RRW 2026 PHOTO CONTEST BANNER

 

Enter the 2026 National Red Ribbon Photo Contest

 

Show us how you make a difference! Bring this year’s Red Ribbon Week® theme, “Make a Difference. Be a Hero. Stay Drug Free.™,” to life by decorating your home or school and sharing your creativity with us.

Enter for a chance to win an iPad and $1,000 for the K–12 school of your choice!

Two Ways to Enter

  1. Families may submit a photo of a home decoration.
  2. Schools may submit a photo of a school decoration

Entry Period: October 1 – November 2, 2026
Voting Period: November 3 – November 17, 2026
Winners Announced: December 4, 2026

 

ENTER THE PHOTO CONTEST

Support healthy, drug free kids

The Red Ribbon Campaign relies on your generosity

For every dollar invested in prevention, $7 are saved in drug-addiction treatment. Join the movement, donate today.

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Red Ribbon Blog

Red Ribbon Mondays:

Step into your hero moment and celebrate a drug-free life. This year, Red Ribbon Mondays shine a spotlight on everyday heroes who are making a difference by choosing to stay drug-free.

Each Monday, we’ll feature one of YOU showing how living drug-free is an act of leadership, courage, and positive influence. Share a short video telling us what being drug-free means to you and how your choices help inspire others at school, at home, and in your community.

Be a hero. Make a difference. Take the spotlight by completing our survey—we can’t wait to celebrate your story.

 

Take Survey

Grassroot Beginnings

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.  In honor of  Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.  Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.

 

 

Get Involved

Check out our Red Ribbon Week® 2026 Planning Guide.

Red Ribbon Merchandise

When you purchase Red Ribbon themed merchandise, you're helping support drug-use prevention efforts nationwide.

Take the Pledge

Take the National Red Ribbon Campaign Pledge now and be a part of the creation of a drug free America.

 

One person can make the difference

The Red Ribbon Campaign serves as a catalyst to mobilize communities, educate youth and encourage participation in drug prevention activities.

Join the movement
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