Red Ribbon inspires our kids to Be Happy, Be Brave, Be Drug Free

Red Ribbon Week takes place each year from October 23 through 31st.

Join us in our MISSION to help keep kids drug-free.


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The 2021 Theme

We’re excited to announce the 2021 National Red Ribbon Week Theme, Drug Free Looks Like Me™. Created by Marin Wurst, a 7th grader at Solon Middle School in Solon, Ohio, the Theme is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!


View our Red Ribbon themed merchandise »

Support healthy, drug free kids

The Red Ribbon Campaign relies on your generosity

For every dollar invested in prevention, $7 are saved in drug-addiction treatment. Join the movement, donate today.



Thank you to everyone who participated in the 2021 National Red Ribbon Week Photo Contest

Winners will be announced December 2!

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Red Ribbon Blog

The Red Ribbon Theme Is Copyright Protected

As a reminder, Red Ribbon themes are owned by The National Family Partnership and are protected under US copyright and...

A Tribute in Honor of Teacher Appreciation Week

“I’d like to recognize Geniel Moon, a teacher at Murrieta Valley High School in Murrieta, California. Geniel has given...

1 min read

Congratulations to J. Keagan Miller, the 2021 Enrique Camarena RED RIBBON Award Recipient

Congratulations to J. Keagan Miller, this year’s Enrique Camarena Red Ribbon Award recipient. This annual award...

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Welcome to Red Ribbon Fridays, a place where we aim to engage students, parents and the community with fun and informative prevention activities. Have an activity suggestion? Let us know! Email us at:



Today’s Red Ribbon Friday Activity:

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Share your story

Grassroot Beginnings

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.  In honor of  Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.  Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.



Get Involved

Check out our Red Ribbon Week 2021 Planning Guide.

Red Ribbon Merchandise

When you purchase Red Ribbon themed merchandise, you're helping support drug-use prevention efforts nationwide.

Take the Pledge

Take the National Red Ribbon Campaign Pledge now and be a part of the creation of a drug free America.


One person can make the difference

The Red Ribbon Campaign serves as a catalyst to mobilize communities, educate youth and encourage participation in drug prevention activities.

Join the movement