3 min read

2023 National Red Ribbon Theme Announced "Be Kind to Your Mind. Live Drug Free.™"

By NFP on Jan 30, 2023 9:00:00 AM

2023 theme - clean

January 30th, 2023 – Miami, FL– Today the National Family Partnership (NFP) unveiled its 2023 Red Ribbon Week Theme, "Be Kind to Your Mind. Live Drug Free.™". Submitted by Danielle Helm, a Youth Service Coordinator from Russell County Middle School in Russell Springs, Kentucky. This year’s theme is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!

Each year, the National Family Partnership sponsors the Red Ribbon Week Theme Contest. The theme contest invites millions of Americans across the country to submit a unique slogan that captures the essence and mission of the campaign. Danielle’s theme was chosen because it encourages us to do our individual parts to keep our communities safe, healthy and drug free. All segments of the community, health care workers, police officers, educators, school bus drivers, parents… people just like you and me, are examples of what we can achieve through self-dedication, care, and commitment. The theme encourages everyone to use their voice to make a difference no matter who they are, where they’re from or what they do. The possibilities are endless when we work together!

“I chose this theme because drugs alter our current brain development and hinders further growth. Drugs decrease levels of neurotransmitters in the reward system of our brain, such as Dopamine, Oxytocin, Serotonin, and Endorphins. This can block our brain from naturally experiencing happiness,” said Danielle. “"Be Kind to Your Mind. Live Drug Free". is about making positive choices to be happy and healthy-that is being kind to our mind.”

NFP organized the first Nationwide Red Ribbon Campaign in response to the murder of Drug Enforcement Agent Enrique “Kiki” Camarena who was tortured and killed in Mexico in 1985. After his murder, parents, and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs in America.

“The theme contest is just one-way NFP brings awareness to the community,” said Peggy B. Sapp, NFP President. “Each year we strive to engage the public by inviting them to share what living Drug-Free means to them. This year we are inviting them to show us what Drug-Free looks like by sharing different photos of themselves as representatives of the community.”

Theme submissions are accepted each year from January 1st through December 4th and winners of the contest receive $500 in Ribbon Week themed merchandise courtesy of Nimco, Inc. NIMCO is the only place families, children, and schools can purchase Red Ribbon Merchandise Theme material to support ongoing drug education in the schools.

Red Ribbon Week takes place each year from October 23rd through 31st. We invite you to join us by getting involved. Learn more about the contest and the campaign by visiting


About the National Family Partnership

The National Family Partnership was established in 1980 and is a national leader in drug prevention, education, and advocacy. Its mission is to lead our nation’s families and communities in nurturing the full potential of healthy, drug-free youth. Red Ribbon Week is the nation’s largest and oldest drug prevention campaign. NFP created the campaign in response to the 1985 abduction and murder of DEA agent Enrique “Kiki” Camarena. In addition to the Red Ribbon Campaign®, NFP sponsors the Lock Your Meds® Campaign to prevent prescription drug abuse. Learn more about Red Ribbon Week at and NFP at




Topics: red ribbon week prevention red ribbon theme recognition red ribbon campaign

The Red Ribbon Theme Is Copyright Protected

By NFP on Sep 1, 2021 3:19:03 PM

As a reminder, Red Ribbon themes are owned by The National Family Partnership and are protected under US copyright and trademark law. While we encourage teachers, educators and community partners to share the theme, we’d like to remind you that sharing and reprinting the theme logo should be for informational and educational purposes only and not used for profit. Theme materials cannot be altered, distributed or sold without our permission. If you are interested in producing Red Ribbon merchandise, please contact the National Family Partnership at for information.

Topics: red ribbon red ribbon theme

Red Ribbon Themed Merchandise

By NFP on Aug 28, 2020 8:41:26 AM

22310_Hand-SanitizerLooking for Red Ribbon Themed Merchandise? Look no further! Check out these high-quality products from NIMCO. Visit NIMCO’s website to purchase merchandise such as Red Ribbon Themed wrist bands, Pop-up phone grippers, T-shirts, water bottles and more. Visit and help us spread the word!


Topics: red ribbon red ribbon theme
2 min read


By NFP on Feb 1, 2019 10:09:00 AM

The 2019 National Red Ribbon Week theme is: Send a Message. Stay Drug Free.™

Izabella Ware, a student from Griswold Middle School in Griswold, CT, created the winning theme for 2019 Red Ribbon Week, which takes place October 23-31. Ware's theme, "Send A Message. Stay Drug Free."  was selected among thousands of Red Ribbon theme ideas submitted by students, parents, educators and members of communities across America.

Griswold Middle School will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

  • The theme is a call to action to speak out in support of healthy choices. The theme is also a reminder that by staying drug free, you are sending a message to yourself and others about how much you value yourself, your overall health, your community and your future.

The annual National Red Ribbon Theme Contest, sponsored by the National Family Partnership, offers students and other prevention supporters the opportunity to be a part of history. The winning slogan will be used throughout 2019 in thousands of schools and communities across America.

As the nation’s largest and oldest drug prevention campaign, Red Ribbon Week® reaches over 80 million people each year throughout the United States.

This is the first year that a student at Griswold Middle School won the National Red Ribbon Theme contest. Izabella learned about the contest from her health teacher Kristen Butremovic, who has been celebrating the Red Ribbon Campaign for 21 years.

Want to make 2019 Red Ribbon Week the best yet? Stay tuned for the release of our 2019 Red Ribbon Planning Guide. Share your Red Ribbon plans/events here. Check out our curriculum ideas here. And stay tuned for details about our 2019 National Red Ribbon Photo Contest.

Topics: red ribbon red ribbon theme