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- The 2025 -

Red Ribbon Week® Theme

Life Is A Movie, Solve It Drug Free.™

2025 Red Ribbon Week Theme

 

Introducing the 2025 National Red Ribbon Week Theme: Life Is A Puzzle, Solve It Drug Free.™

 

We’re thrilled to reveal the 2025 Red Ribbon Campaign theme, "Life Is A Puzzle, Solve It Drug Free.™", submitted by Cheryl Holsapfel, Digital Art Teacher, and Carter Weinmann from Solon Middle School. This powerful theme symbolizes how every choice we make fits into the bigger picture—just like a puzzle coming together. Living drug-free helps build a stronger, brighter future, one piece at a time.

Congratulations to Cheryl and Carter for winning the 2025 Red Ribbon Week theme contest! Their inspiring message serves as a reminder that everyday Americans make a difference in their communities by making positive choices.

 
Cheryl Holsapfel, Digital Art Teacher, (left) and Carter Weinmann (right)
Solon Middle School

Cheryl Holsapfel shared her excitement:
"I am so proud of Carter's win! Integrating the Red Ribbon theme contest into our design lessons engages students in real-world applications. They create strong imagery, analyze their audience, and refine themes for clarity and creativity. The contest has become an essential part of our Digital Art curriculum, and I truly believe in the positive impact of the NFP’s message. It’s incredibly rewarding to see our students' ideas come to life and make a difference in the community."

Carter Weinmann expressed his surprise and excitement:
"I was really surprised and excited to win the Red Ribbon Contest! I took inspiration from past winners and can't wait to see my theme used across the country."

Cheryl and Carter 2025 theme winner

Submit Your Theme for 2026!

Theme submissions are accepted annually from January 1st through December 4th. Contest winners receive $500 in Red Ribbon Week-themed merchandise, courtesy of Nimco, Inc.—the exclusive provider of Red Ribbon campaign materials. Learn how to submit your 2026 theme suggestion here: www.redribbon.org/theme/contest/

Join us for Red Ribbon week! Red Ribbon Week takes place October 23rd–31st every year. Get involved and help us continue making America drug-free!

 

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