- The 2023 -

Red Ribbon Week® Theme

Be Kind To Your Mind. Live Drug Free.™



Introducing the 2023 National Red Ribbon Week Theme: Be Kind To Your Mind. Live Drug Free.™


We’re excited to announce the 2023 Red Ribbon Campaign Theme, "Be Kind to Your Mind. Live Drug Free.™" Submitted by Danielle Helm, a Youth Service Coordinator from Russell County Middle School in Russell Springs, Kentucky. This year’s theme is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!

Danielle Helm
Youth Service Center Coordinator
Russell County Middle School


“I chose this theme because drugs alter our current brain development and hinders further growth. Drugs decrease levels of neurotransmitters in the reward system of our brain, such as Dopamine, Oxytocin, Serotonin, and Endorphins. This can block our brain from naturally experiencing happiness,” said Danielle. “Be Kind to Your Mind. Live Drug Free". is about making positive choices to be happy and healthy-that is being kind to our mind.”

Danielle Helm - Theme Winner-1

Theme submissions are accepted each year from January 1st through December 4th and winners of the contest receive $500 in Ribbon Week themed merchandise courtesy of Nimco, Inc. NIMCO is the only place families, children, and schools can purchase Red Ribbon Merchandise Theme material to support ongoing drug education in the schools. Learn how to submit your 2024 Theme suggestion by clicking here:

Red Ribbon Week takes place each year from October 23rd through 31st. We invite you to join us by getting involved and continue to make America Drug-Free.


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