- The 2020 -

Red Ribbon Week® Theme

Be Happy. Be Brave. Be Drug Free.




Congratulations to Tricia Nelson of Locust Corner Elementary School in Cincinnati for creating this year's Red Ribbon Theme: Be Happy. Be Brave. Be Drug Free. ™ Tricia's theme was chosen from hundreds of submissions through our National Red Ribbon Theme Contest which runs from January 1 through December 2. Her winning theme will help amplify the campaign's mission, which is to encourage children, families and communities to live healthy, happy and drug-free lives. It also serves as a reminder that we are all empowered with shaping the communities around us through positivity, bravery and strength. We hope the theme encourages everyone to express themselves and their feelings no matter what.

A first year Elementary School teacher, Tricia aims to instill hope and strength in her students. “I often tell my students that they are brave and strong, especially if they are having a hard time with a new activity,” she said. She emphasized the importance of the Red Ribbon Campaign’s message which she hopes will resonate when challenges arise. “I love how the campaign starts a difficult conversation between students and teachers,” she said. “I hope that when faced with tough decisions, students look back, remember Red Ribbon Week and make healthy choices.”

Last year, Tricia’s students participated in a dress up day called “Sock it to Drugs.” Students also discussed making healthy choices and talked about their future hopes and dreams. “I really would like the theme to inspire others for use as their mantra.  Bravery is not just for superheroes.”

Each year the National Family Partnership (NFP) sponsors the Red Ribbon Theme Contest by inviting Americans across the country to submit a unique slogan that captures the essence and mission of the campaign. 




“We really strive to give educators and students a chance to shape the campaign in a way that is meaningful and relevant to the community each year,” said Peggy B. Sapp, NFP President. “So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spider-Man. It’s only fitting that this year we encourage them to be happy, brave and drug free.”

Theme submissions are accepted beginning January 1 through December 2. Winners receive national recognition and $500 worth of Red Ribbon Week themed merchandise will be donated to their local K-12 school.

Get involved! Check out our 2020 Red Ribbon Planning guide here,  and get a head start on purchasing your Red Ribbon themed supplies by visiting www.nimcoinc.com, the official supplier of Red Ribbon Campaign themed merchandise.

Read the Press Release »

Click here to enter the theme contest


Join the movement

Participate in the 2020 Red Ribbon Photo Contest.