We’re thrilled to reveal the 2025 Red Ribbon Campaign theme, "Life Is A Puzzle, Solve It Drug Free.™", submitted by Cheryl Holsapfel, Digital Art Teacher, and Carter Weinmann from Solon Middle School. This powerful theme symbolizes how every choice we make fits into the bigger picture—just like a puzzle coming together. Living drug-free helps build a stronger, brighter future, one piece at a time.
Congratulations to Cheryl and Carter for winning the 2025 Red Ribbon Week theme contest! Their inspiring message serves as a reminder that everyday Americans make a difference in their communities by making positive choices.
Cheryl Holsapfel shared her excitement:
"I am so proud of Carter's win! Integrating the Red Ribbon theme contest into our design lessons engages students in real-world applications. They create strong imagery, analyze their audience, and refine themes for clarity and creativity. The contest has become an essential part of our Digital Art curriculum, and I truly believe in the positive impact of the NFP’s message. It’s incredibly rewarding to see our students' ideas come to life and make a difference in the community."
Carter Weinmann expressed his surprise and excitement:
"I was really surprised and excited to win the Red Ribbon Contest! I took inspiration from past winners and can't wait to see my theme used across the country."
Theme submissions are accepted annually from January 1st through December 4th. Contest winners receive $500 in Red Ribbon Week-themed merchandise, courtesy of Nimco, Inc.—the exclusive provider of Red Ribbon campaign materials. Learn how to submit your 2026 theme suggestion here: www.redribbon.org/theme/contest/
Join us for Red Ribbon week! Red Ribbon Week takes place October 23rd–31st every year. Get involved and help us continue making America drug-free!