Enrique “Kiki” Camarena was a special agent who worked for the Drug Enforcement Administration. In 1985, he was kidnapped by drug traffickers in Guadalajara, Mexico. His murder and death brought anger to the community and was a catalyst for the Red Ribbon Campaign. Together in Kiki’s honor, parents and youth in communities nationwide began wearing Red Ribbons as a symbol of their commitment to raise awareness around his killing and the destruction caused by drugs in America. To learn more, click here: About Us.
We encourage you to use the materials available in the Downloads section of the website. Click here: Red Ribbon Downloads. As the theme materials are copyright protected, please be advised that permission to reproduce the Red Ribbon Campaign Logo and Theme images must be requested in writing. Please contact us at RedRibbon@NFP.org.
There are many ways to support the campaign. One way is to host a Red Ribbon Campaign event in your city or school. Scroll down to the bottom left hand side of the page for ideas.
The theme is a reminder that we are all empowered with shaping the communities around us through positivity, bravery, and strength. We hope the theme encourages everyone to express themselves and their feelings no matter what. Learn more about the theme here: Red Ribbon Theme
This year’s theme is “Make A Difference. Be A Hero. Stay Drug Free.™” created by Griswold Middle School student Ava Tackett of Griswold, Connecticut, with guidance from her Health Teacher, Kristen Butremavic. Learn more here.
Participation in the contest is open to individuals who, as of date of entry, are at least 18 years of age and who are legal residents of the United States of America. Here are the contest terms and conditions.
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