Red Ribbon inspires our kids to Be Happy, Be Brave, Be Drug Free

Red Ribbon Week takes place each year from October 23 through 31st.

Join us in our MISSION to help keep kids drug-free.


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The 2022 Theme

We’re excited to announce the 2022 National Red Ribbon Week Theme, Celebrate Life. Live Drug Free.™. Created by Emily King, Chelsea Abbott, and Celise Wicker, 7th graders at Wayland-Cohocton Middle School in Wayland, New York,  the Theme is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!


View our Red Ribbon themed merchandise »

Support healthy, drug free kids

The Red Ribbon Campaign relies on your generosity

For every dollar invested in prevention, $7 are saved in drug-addiction treatment. Join the movement, donate today.



Red Ribbon Blog

1 min read

Two Potent Illicit Substances are Increasing the Risk of Overdoses

Two potent substances are increasingly being linked to overdoses, NBC News reports. One is a group of synthetic...

2 min read

The 12th Annual National Red Ribbon Week Photo Contest Kicks Off October 1, 2022


Contest Submissions Accepted through November 1st

September 23, 2022 – Miami, FL –Beginning October 1st, students,...

1 min read

Red Ribbon Week PSA Contest is back!

Learn how to make a winning video during SAMHSA and DEA Twitter chat

As part of the Drug Enforcement Administration’s...

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Welcome to Red Ribbon Fridays, a place where we aim to engage students, parents and the community with fun and informative prevention activities. Have an activity suggestion? Let us know! Email us at:


Today’s Red Ribbon Friday Activity:

Show us who you are and how you live drug-free. Complete the survey here.


Share your story

Grassroot Beginnings

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985.  In honor of  Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin.  Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.



Get Involved

Check out our Red Ribbon Week 2022 Planning Guide.

Red Ribbon Merchandise

When you purchase Red Ribbon themed merchandise, you're helping support drug-use prevention efforts nationwide.

Take the Pledge

Take the National Red Ribbon Campaign Pledge now and be a part of the creation of a drug free America.


One person can make the difference

The Red Ribbon Campaign serves as a catalyst to mobilize communities, educate youth and encourage participation in drug prevention activities.

Join the movement