Back-to-school season brings so much excitement—new classes, new friends, new routines, and new opportunities. It can also bring a little uncertainty as families adjust to busy schedules and new responsibilities.
As children head back to school, it’s a great time for families to focus on the healthy habits and connections that help young people make positive choices.
This year’s Red Ribbon Week theme, “Make A Difference. Be A Hero. Stay Drug Free.™” reminds us that being a hero doesn’t always require a big gesture. Sometimes, being a hero starts right at home.
Parents and caregivers can be heroes by making time to connect with their children, listening to what’s happening in their lives, encouraging healthy choices, and creating opportunities for everyone in the family to contribute. Even simple things, like giving children age-appropriate chores, can help build a sense of responsibility, belonging, and purpose.
Family Day on September 28 is another opportunity to encourage families to spend meaningful time together.
Sitting down for a family meal gives parents and children a chance to talk, listen, laugh, and stay connected. These everyday conversations can help parents understand what their children are experiencing and create an environment where kids feel comfortable asking questions or sharing concerns.
Not sure what to talk about? Use conversation starters, ask about the best and hardest parts of the day, or simply give everyone a chance to share something on their mind.
Red Ribbon Week takes place October 23-31, bringing schools, families, and communities together to encourage healthy, drug-free choices.
The 2026 theme, “Make A Difference. Be A Hero. Stay Drug Free.™” was created by Ava Tackett of Griswold Middle School with the support of her Health Teacher, Kristen Butremavic. Their creativity is a wonderful example of how students, educators, families, and communities can work together to promote healthy choices.
Schools can also start thinking ahead! The 2027 Red Ribbon Week Theme Contest will take place during this year’s Red Ribbon Week, with entries accepted through November 6, 2026. Visit https://www.redribbon.org/theme/contest/ for more info.
We encourage schools and students across the country to participate, get creative, and help inspire next year’s national Red Ribbon Week campaign.
As we head into fall, start with two simple priorities: connect as a family and prepare for Red Ribbon Week.
Together, families, schools, and communities can help young people build healthy habits and become heroes in their own lives and the lives of others.